Zimbabwe through its tourism promotion arm, the Zimbabwe Tourism Authority (ZTA), is moving to grow its share of the Indian tourist market. This was disclosed by the tourism body in a write up on website this week.
The announcement came just days before its debut participation as an exhibitor at the 27th South Asia Travel and Tourism Exchange (SATTE) which is set to run from 8 to 10 January 2020 at the India Expo Mart in New Delhi, India.
“There is need for us to mark our presence in the Indian market. We will have to actively increase our marketing activities there. To kick-start this process, we will be participating at the SATTE 2020. The Fair will provide a platform for the country’s tourism industry players to establish new business partners and strengthen relations with key partners and stakeholders from the Indian market and beyond,” the parastatal’s acting Chief Executive Officer, Givemore Chidzidzi.
Chidzidzi indicated that his organisation would follow up its SATTE exhibition participation with road shows in the Indian market during the course of this year.
The tourism boss highlighted that the ZTA would explore tourism markets such as India in order to leverage the country’s huge tourism potential.
“As a country bestowed with rich cultural heritage, destination Zimbabwe is strengthening its tourism business and entering emerging markets. The potential is huge and our main thrust is to continue intensifying our marketing efforts in this market in particular,” Chidzidzi said.
India is a significant tourist market for Zimbabwe given its membership of the Brazil, Russia, India, China and South Africa (BRICS), a bloc of fast growing economies.
According to travelweekly-asia.com, the event is expected to bring together 1,050 exhibitors, buyers and travel professionals from over 50 countries and 104 Indian cities.
“During the show, attendees can expect insightful conferences led by high-profile speakers, covering topics that run the gamut from global economic trends to adventure tourism and corporate travel. In addition, visitors can benefit from airline programmes and New Distribution Capability (NDC) Education Forum, as well as a series of five sessions and two workshops on MICE tourism organised by the Network of India MICE agents (NIMA),” the website highlighted.
