The government has announced that it will work with the private sector in the preparations for and participation in the global exhibition, the Expo 2025 Osaka, which is set to be held in Japan from April to October 2025.
Speaking during a post-Cabinet media briefing this week, the Minister of Information, Publicity and Broadcasting Services, Jenfan Muswere announced that the government had begun the preparations for the country’s participation in the global event and added that the private sector would play a major role Zimbabwe’s participation efforts.
“Preparations for the Expo have begun in earnest, and engagements are being undertaken with the private sector for the provision of the services required to mount a successful exhibition. The private sector will also come up with projects that will be profiled under the tourism, investment and trade categories of the expo. In addition, umbrella organisations like the Confederation of Zimbabwe Industries and the Zimbabwe National Chamber of Commerce have been engaged to mobilise their members to support planned activities as well as supply products for sale at the commercial section during the expo,” Muswere said.
The event, set to run from 13 April to 13 October 2025 under the theme “Beyond the limits,” presents a prime platform for Zimbabwe to market its products, services, investment opportunities, and tourist attractions.
“Zimbabwe will exhibit products and services representing Zimbabwe’s diverse economic sectors such as agriculture, manufacturing, mining, tourism and technology. Live performances and demonstrations showcasing Zimbabwe’s rich cultural heritage, artistic talents and innovations will be organised for the duration of the expo,” Muswere said.
The government initiated the preparations for the event in March last year when it appointed ZimTrade Chief Executive Officer, Allan Majuru as the Commissioner General for the expo to lead the country’s participation effort. In April this year, the government unveiled a logo that will visually represent Zimbabwe’s participation effort. Simanga Sibanda designed the logo.
