Many entrepreneurs are cottoning onto exhibitions as a brand marketing strategy. Another brand marketing strategy which…

Exhibition participation is increasingly becoming a major brand marketing a strategy which many Zimbabwean companies, both…

Business networking, which refers to the socio-economic activity in which businesspeople interact with others with the…

Exhibitions are increasingly taking centre stage in Zimbabwe and most sectors of the economy are using…

The use of exhibitions as a strategy to meet marketing or brand objectives and targets are…

When enterprises participate in exhibitions they anticipate enough show-goers to pass through their stand to ensure…

Preparations for this year’s edition of the SMEs International Expo are at an advanced stance with…

Steep charges and the prevailing currency temporary instability related to the recent de-dollarisation are negatively affecting…