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Exhibitions

UFI to discuss Africa Exhibitions Outlook in SA

by Editorial Team
written by Editorial Team

The Global Association of the Exhibition Industry (UFI) is set to hold a one-day conference on Africa Exhibition Outlook on 13 September at the Johannesburg Expo Centre in South Africa. This was announced by UFI last week.

The event, which is expected to run under the theme, “Unlocking Untapped Opportunities,” will be hosted by GL Events South Africa and supported by Johannesburg Tourism, in collaboration with the Association of African Exhibition Organisers (AAXO).

“Expert speakers from across Africa and the Middle East will present business opportunities in key African markets, economic outlook, incentive schemes for new entrants, cross-borders collaboration, among other relevant and trending topics. The day includes a business lunch for attendees and will end with networking drinks,” said the UFI.

Some of the topics to be presented and discussed include: Economic Impact of Exhibitions – Global and Africa, The Role of Convention Bureaus in Supporting the Industry in South Africa and A View of the Exhibition Industry in the Rest of Africa among others.

The event is coming at a time when the exhibition industry is recovering from the effects of the Covid-19 epidemic which paralysed it for two years.

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Organisers

AAXO offers online exhibition management training, certification

by Editorial Team
written by Editorial Team

The South African-based Association of African Exhibition Organisers (AAXO) is set to start providing Certified in Exhibition Management® (CEM) online training and certification to African exhibition practitioners with effect from next month. This was announced last week by the association.

“AAXO in conjunction with the International Association of Exhibitions and Events (IAEE), we will be bringing the internationally recognized CEM® into Africa. The training will consist of eight online courses and the first course will commence in February 2020,” said the association in the statement.

The exhibitions body explained the objective of the training as deepening exhibition personnel’s mastery of their industry.

“The CEM® programme is an educational programme first, and a designation programme second. The programme is cultivated globally through the IAEE. The programme is an eight-part adult learning and certification programme designed to provide industry professionals an in-depth understanding of the overall operations of the industry. The CEM® designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena,” AAXO said.

Some of the modules of the course include conference and meeting management, consumer show management, event marketing, event operations, exhibition and event sales as well as strategic planning and management among others.

The admission criterion for the programme is three years of full-time experience in the exhibitions and events industry.

According to AAXO, CEM® is the peak professional standard for event managers while Certified Event Company (CEC) is the peak professional standard for event companies.

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