The Rainbow Tourism Group (RTG) has expressed its commitment to a greener future. The hospitality group revealed this in a post on its LinkedIn page last week to mark this year’s World Environment Day, whose theme was “Beat plastic pollution.”
The company used the commemoration of the day to outline the various initiatives which it is undertaking as part of its ongoing efforts to champion sustainability.
The tourism entity highlighted its eco-conscious hospitality initiative and efforts to reduce the use of plastic in its operations.
“We are actively reducing single-use plastics across our hotels with a goal of complete elimination. This alongside embracing energy-efficient systems like key card-activated in-room power and low-energy LED lighting,” the group posted.
The RTG gave an overview of its investment in clean and renewable energy.
“We’re advancing towards net-zero direct emissions by investing in solar (energy). A 300KVA solar plant is operational at the Kadoma Hotel and Conference Centre, with 200KVA being grid-tied to support the town’s energy needs. A further US$1 million is being invested for a 1 megawatt plant at our flagship (facility), the Rainbow Towers Hotel and Conference Centre,” the entity said.
The hospitality group is involved in an afforestation programme and the promotion of biodiversity.
“Our tree planting campaigns across Zimbabwe have seen 16 000 trees being planted, with a firm target of 100 000 trees by 2027. Through the Heritage Expedition Africa, we are also championing low-impact travel experiences that preserve heritage and support local communities,” the company disclosed.
The entity, which is a major business events player through the provision of accommodation and venues, is using its refurbishment programme to practise sustainable operations and adopt green design.
“Recent refurbishments at hotels like the Rainbow Towers Hotel and Conference Centre and the A’Zambezi River Lodge have integrated sustainable materials, smart energy-saving heat, ventilation and air conditioning (HVAC) systems, and low-flow water systems. Our comprehensive waste management includes segregation, composting, and channelling non-organic waste for recycling,” it posted.
Sustainable practices are very crucial for hotel industry players due to their positive impact on the environment, profitability and brand reputation. Hotels can reduce their environmental footprint attract environmentally conscious travellers and event organisers’ business and improve their economic performance by implementing sustainable measures.