The Marketers Association of Zimbabwe (MAZ) is set to host the inaugural Interbrands Sports Games that are scheduled to be held tomorrow at the Belgravia Sports Club in Harare.
According to an article on the association’s website, the event is expected to be a celebration of athleticism, teamwork, and brand synergy, as professionals from diverse industries come together for a day of spirited competition and networking.
“The Interbrands Sports Games offer a unique platform for brands to showcase their competitive spirit in a dynamic and engaging environment. With a wide array of activities including football, netball, volleyball, basketball, tennis, snooker, and more, there’s something for every sports enthusiast to enjoy. Complementary contests such as tug-of-war, hwishu, maflau, and rakaraka add an extra layer of excitement to the festivities,” read part of the article.
Explaining the benefits of the event to marketers and other participants, the association emphasised indicated that the games presented an opportunity for marketers to foreground their brands, network and indulge in a healthy lifestyle.
“Participating in the Interbrands Sports Games provides numerous benefits for brands seeking to enhance their visibility and engage with their audience. Beyond increased brand visibility and networking opportunities, the event fosters a sense of community and camaraderie among participants. It provides a platform for brands to demonstrate their commitment to promoting a healthy lifestyle and supporting physical activity, aligning with the values of their target audience. Moreover, the competitive spirit of the games encourages teamwork and collaboration among employees, strengthening bonds within organizations and boosting morale,” MAZ.
The association further highlighted that the Interbrands Sports Games offer a unique opportunity for brands to differentiate themselves on the market. By associating their brands with positive attributes such as sportsmanship, determination, and teamwork, participants can enhance their brands’ image and reputation. Aligning with values that resonate with consumers can lead to increased brand loyalty and engagement, ultimately driving business growth and success.
The event was sponsored by various brands which include CBZ Holdings, CIMAS, Delta Corporation, Ecocash, Image Magic Corporate, Econet Wireless. National Foods, Nyaradzo, PPC, Premier Gifts, Topline Research Solutions, and Old Mutual.