The Zimbabwe Tourism Authority (ZTA) has partnered with the Marketers Association of Zimbabwe (MAZ) in an aggressive drive to create awareness of Meetings, Incentives, Conferences and Exhibitions (MICE) tourism. To this end, the tourism promotion body last week held a luncheon for the country’s top corporate executives as part of its efforts to engage with them on incentive travel in Harare.
This was revealed by the ZTA Public Relations Manager, Godfrey Koti in a media statement he issued yesterday.
“The objective of the event was to educate corporate executives on the incentive travel strategy which entails rewarding and recognizing excellent performance and loyalty of employees thereby benefiting the employer through improved productivity,” Koti said.
ZTA Chief Executive Officer, Winnie Muchanyuka addressed the executives on the organisation’s drive to entice corporates to embrace the concept of incentivising or motivating their employees or partners through adopting travel as an incentive. Muchanyuka also stressed that incentive travel was a critical subset of the MICE industry.
Businessman and Victoria Falls destination management company owner, Kumbi Chiweshe also presented on incentive travel while MAZ Vice President, Emiliah Mabika applauded the ZTA for engaging with corporates directly.