The Zimbabwe Tourism Authority (ZTA) is taking the impending Society for Incentive Travel Excellence (SITE) Summit, which it is set to host in Victoria Falls from 21 to 23 June 2023, as an opportunity to showcase some of the country’s incentive facilities.
ZTA Chief Executive Officer, Winnie Muchanyuka said the 25-member visiting delegation would have the opportunity to sample some of the exclusive incentive-ready properties in Zimbabwe and participate in engaging activities in the adventure capital of Victoria Falls.
“We’re honoured and quite excited to have the SITE executive in the country. We view them as ambassadors who will reinforce our marketing efforts in driving the viability of incentive travel in Zimbabwe. We’re certain that this is a perfect opportunity for them to explore our meetings, incentives, conferences and exhibitions (MICE) products and it is our hope that they will take some time to enjoy what Victoria Falls has to offer,” said Muchanyuka.
Zimbabwe’s hosting of the SITE Summit presents an opportunity for the country to position itself as a strong emerging destination for incentive travel. This will, in turn, provide incentive planners’ ongoing search for new destinations that offer truly unique, authentic and creative experiences with options from Zimbabwe.
“The initiative will expose key executives to Zimbabwe’s unique selling points and help attract more incentive travellers to the country, translating to the increased tourist arrivals we are striving to achieve,” the tourism boss said.
SITE CEO, Annette Gregg said her organization was looking forward to working with Zimbabwe.
“SITE is committed to working with new and emerging destinations and helping position and refine their offerings for discerning incentive travel qualifiers. With its unique natural setting, world heritage sites and incentive-ready resorts, hotels and lodges, Zimbabwe has so much to offer. SITE looks forward to working with the local incentive travel community to deliver award-winning incentive travel programmes in Southern Africa,” she said.
Incentive travel uses once-in-a-lifetime travel experiences as the ultimate reward or prize for extraordinary performance in a business setting. According to recent research, incentive travel budgets are expected to rise by 34 percent in 2023, with a gradual return to mid or long-haul destinations.
SITE is a professional association dedicated exclusively to the global incentive travel industry. SITE’s executive leadership team are C-Suite executives from leading businesses in the field of incentive travel, across source markets and beyond, and are thought leaders and key decision-makers pioneering the growth of the USD$75 billion incentive travel industry.