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Zimbabwe Tourism Authority (ZTA)

Conferences/Meetings

Zimbabwe to host SITE incentive summit

by Editorial Team
written by Editorial Team

The country’s tourism promotion body, the Zimbabwe Tourism Authority (ZTA) is set to host the 2023 Society for Incentive Travel Excellence (SITE) Executive Summit next month in Victoria Falls.

The ZTA announced the event, which is set to be held from 20 to 23 June, last week.

“Business events are a key component of our tourism. We are excited to share that Zimbabwe will be hosting the Society for Incentive Travel Excellence Executive Summit 2023 in Victoria Falls,” the parastatal posted on its Facebook page.

One of the highlights of the event is an educational seminar which is pencilled for 21 June at the Victoria Falls Safari Lodge. SITE executive board members, who will be in the country for the incentive summit, are expected to present during the seminar.

The SITE board of directors comprises high-profile incentive travel professionals some of whom own incentive houses.

The summit is a culmination of the ZTA’s efforts to bring international meetings to Zimbabwe under its “Meet in Zimbabwe” campaign, which it launched in October 2021.

According to celebritycorporatekit.com, incentive travel refers to a trip designed to motivate, incentivise, and reward employees or business associates. This type of trip could range from being given to one individual, all the way up to large group awards made available only after certain targets have been met throughout the year.

Founded in 1973 and headquartered in Chicago, in the United States, SITE is a professional association of 2 500 members located in 90 countries working in corporations and agencies across the entire destination supply chain.

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Other

ZTA, TBCZ introduce Twalumba National Travel and Tourism Awards

by Editorial Team
written by Editorial Team

The Zimbabwe Tourism Authority (ZTA) in association with the Tourism Business Council of Zimbabwe (TBCZ) has introduced the Twalumba National Travel and Tourism Awards, whose debut ceremony was held last Friday at the Rainbow Towers Hotel and Conference Centre in Harare.babwe Tourism Authority in association with the Tourism Business Council (TBCZ) has introduced the Twalumba National Travel and Tourism Awards, whose debut ceremony was held last Friday at the Rainbow Towers Hotel and Conference Centre in Harare.

The awards were introduced to recognise and reward operational excellence in defined business areas in Zimbabwe guided by the business areas defined by the ZTA’s registration process. The event is meant to recognise and reward efforts and achievements in travel and tourism growth and development in the country.

Addressing the attendees at the inaugural edition of the event, the Minister pf Environment, Climate, Tourism Hospitality Industry, Nqobizitha Mangaliso Ndlovu explained the meaning of the wards’ brand name.

“I am certain that this important brand will soon be a name that will be symbolic with excellence and partnership in the service of travel and tourism in Zimbabwe. It is so befitting as Twalumba is a word borrowed from the Tonga people, whose heartland in the Zambezi valley is among the most important environmental, cultural and tourism assets that our country possesses. Twalumba means “thank you,” thus appropriate in every way for the purposes it now serves as an award scheme that does indeed say thank you to the people and organisations with exemplary profiles.

Turning to the award’s shape, Ndlovu highlighted that “the award itself is a stylised Zimbabwe bird rising to greater things and this too is entirely appropriate as it shows that we, as an economic sector and as a nation, are continuously on an upward trajectory, rising to the challenges and seeking out an even greater future.”

The minister expressed hope that the awards would be recognised internationally.

“As the award categories have been created to encompass all fields of endeavour related to travel and tourism, my hope is that the awards will inspire everyone to be their best and the impact of excellence will be felt by all our visitors be it local or international. I have no doubt that the Twalumba awards brand will be respected not just in Zimbabwe but across the world as an instrument that motivates the sector to be a beacon of excellence in Africa,” Ndlovu said.

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Conferences/Meetings

ZTA engages marketers on incentive travel

by Editorial Team
written by Editorial Team

The Zimbabwe Tourism Authority (ZTA) has partnered with the Marketers Association of Zimbabwe (MAZ) in an aggressive drive to create awareness of Meetings, Incentives, Conferences and Exhibitions (MICE) tourism. To this end, the tourism promotion body last week held a luncheon for the country’s top corporate executives as part of its efforts to engage with them on incentive travel in Harare.

This was revealed by the ZTA Public Relations Manager, Godfrey Koti in a media statement he issued yesterday.

“The objective of the event was to educate corporate executives on the incentive travel strategy which entails rewarding and recognizing excellent performance and loyalty of employees thereby benefiting the employer through improved productivity,” Koti said.

ZTA Chief Executive Officer, Winnie Muchanyuka addressed the executives on the organisation’s drive to entice corporates to embrace the concept of incentivising or motivating their employees or partners through adopting travel as an incentive. Muchanyuka also stressed that incentive travel was a critical subset of the MICE industry.  

Businessman and Victoria Falls destination management company owner, Kumbi Chiweshe also presented on incentive travel while MAZ Vice President, Emiliah Mabika applauded the ZTA for engaging with corporates directly.

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Venues

ZTA calls for more MICE infrastructure investment in Bulawayo

by Editorial Team
written by Editorial Team

The national tourism promotion body, the Zimbabwe Tourism Authority (ZTA) has expressed the need for more investment in accommodation and conferencing facilities in Bulawayo to enhance the city’s attractiveness as meetings, incentives, conferences and exhibitions (MICE) destination.

Speaking during the Tourism and Transport Infrastructure Finance Conference held in Dubai last week at the ongoing Expo Dubai 2020, ZTA executive director, Reason Machigere noted that Bulawayo lacked the capacity to host events with large numbers of people owing to the lack of the necessary infrastructure.

“Bulawayo hosts our annual trade event, the ZITF but come trade fair time, because of lack of capacity, we have to house some of our delegates in holiday homes. So, Bulawayo does require serious investment in terms of conferencing, luxury hotels and budget hotels,” Machigere said.

Machigere highlighted that Zimbabwe had a deficit in terms of tourism infrastructure with a combined capacity of about 6 000 rooms.

He indicated that most of the existing MICE infrastructure in the country was concentrated in Victoria Falls, Kariba and the Eastern Highlands.

“From an investment point of view, we have a wide range of facilities to invest in, ranging from luxury to budget hotels. Beyond Victoria Falls we have got other tourism hotspots such as Binga in Matabeleland North, Masvingo and Lake Kariba, the largest man-made water body in terms of reservoir capacity. These can be accessed by road or air transport,” Machigere noted.

Bulawayo is home to three major hotels, namely the Bulawayo Rainbow Hotel, the Holiday Inn and Cresta Churchill Arms. The three hotels have a combined accommodation capacity of 388 rooms and a total conference capacity of 1 060 delegates. The Zimbabwe International Exhibition Centre (ZIEC), the ZITF venue also has conferencing and meeting facilities, which can seat up to 100 people. Apart from the hotels, Bulawayo has a number of smaller facilities and lodges which come in handy during the demand occasioned by the ZITF.  

The ZITF Company, the organisers of the ZITF and owners of ZIEC, has plans to use part of its 17-hectare property to build a 300-bed five-star hotel and a world-class conference centre.  

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