The Intra-African Trade Fair (IATF) has appointed ZimTrade Chief Executive Officer (CEO), Allan Majuru as one of its ambassadors for the 2025 edition of the biennial continental exhibition.
“We are excited to welcome Mr. Allan Majuru, CEO of ZimTrade, as an IATF2025 Ambassador.
“With over two decades of expertise in export development and promotion, Mr. Majuru has been instrumental in connecting Zimbabwean products with global markets. As CEO of ZimTrade and Board Chairman of the Agricultural Marketing Authority (AMA), his leadership has significantly impacted Zimbabwe’s trade and agricultural sectors. His positive influence is invaluable to the IATF,” the IATF announced last week.
The event is set to be held in Algiers, Algeria from 4 to 10 September 2025.
The event is an initiative of the African Export-Import Bank (Afreximbank), in collaboration with the African Union and the AfCFTA Secretariat, whose aim is to promote trade among African countries.
This is the second time the IATF is tapping on Majuru’s trade promotion expertise, experience and influence to market the continental showcase. He was appointed to a similar role for the 2020 edition of the event which was scheduled to be hosted by Rwanda but was moved to South Africa in 2021 due to Covid-19-related challenges. In March last year, the government appointed Majuru to the position of Zimbabwe’s Expo2025 Osaka Commissioner General to lead and manage the country’s participation efforts in the global exhibition which is set to run from 13 April to 13 October 2025 in Osaka, Japa
