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Majuru appointed IATF2025 ambassador

by Editorial Team
written by Editorial Team

The Intra-African Trade Fair (IATF) has appointed ZimTrade Chief Executive Officer (CEO), Allan Majuru as one of its ambassadors for the 2025 edition of the biennial continental exhibition.

“We are excited to welcome Mr. Allan Majuru, CEO of ZimTrade, as an IATF2025 Ambassador.

“With over two decades of expertise in export development and promotion, Mr. Majuru has been instrumental in connecting Zimbabwean products with global markets. As CEO of ZimTrade and Board Chairman of the Agricultural Marketing Authority (AMA), his leadership has significantly impacted Zimbabwe’s trade and agricultural sectors. His positive influence is invaluable to the IATF,” the IATF announced last week.

The event is set to be held in Algiers, Algeria from 4 to 10 September 2025.

The event is an initiative of the African Export-Import Bank (Afreximbank), in collaboration with the African Union and the AfCFTA Secretariat, whose aim is to promote trade among African countries.

This is the second time the IATF is tapping on Majuru’s trade promotion expertise, experience and influence to market the continental showcase. He was appointed to a similar role for the 2020 edition of the event which was scheduled to be hosted by Rwanda but was moved to South Africa in 2021 due to Covid-19-related challenges. In March last year, the government appointed Majuru to the position of Zimbabwe’s Expo2025 Osaka Commissioner General to lead and manage the country’s participation efforts in the global exhibition which is set to run from 13 April to 13 October 2025 in Osaka, Japa

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Exhibitions

Expo2025 Osaka: Govt announces logo design competition

by Editorial Team
written by Editorial Team

As the next global exhibition, Expo2025 Osaka, beckons, the Government has begun the preparations for the event by inviting Zimbabwean graphic designers to come up with a logo that it will use for the show. This was announced in a notice this week.

“Zimbabwe is participating at Expo2025 Osaka, to be held in Japan from 13 April 2025 to 13 October 2025, under the theme, “Designing future society for our lives.” Zimbabwe will participate at the expo under the theme: “Beyond the limits,” read part of the notice.

A call was made to creatives to participate in the competition where the winner is expected to win a MacBook Air laptop computer or a trip to Japan to attend the global exhibition.

“The organisers of Zimbabwe’s participation are inviting all creatives to participate in the competition. The call is open to everyone, and youths and are encouraged to participate,” said the notice.

The entries will be submitted to the national export promotion body, ZimTrade, whose Chief Executive Officer, Allan Majuru was appointed Expo2025Osaka Commissioner General to head Zimbabwe’s participation efforts at the global exhibition.

The closing date for submissions is 25 January 2024.

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Exhibitions

Majuru to head Zimbabwe’s Expo 2025 participation

by Editorial Team
written by Editorial Team

The government has appointed ZimTrade Chief Executive Officer, Allan Majuru as Zimbabwe’s Expo 2025 Osaka Commissioner General. This was announced by the Minister of Information, Publicity and Broadcasting Services, Monica Mutsvangwa during a post-Cabinet media briefing this week.

The world exhibition, which is set to run under the theme: “Designing Future Society for our Lives,” will be held in Osaka, Japan from 13 April to 13 October 2025.

“A National Co-ordinating Committee has been tasked to oversee preparations for Expo 2025 Osaka. The private sector is represented by the Confederation of Zimbabwe Industries (CZI), the Zimbabwe National Chamber of Commerce (ZNCC), the Chamber of Mines of Zimbabwe, the Small and Medium Enterprises Association, and the Shipping and Forwarding Agents Association of Zimbabwe, among other business associations,” the minister said.

Mutsvangwa appealed to the private sector to participate in the event.

“Participants from the private sector are being encouraged to sponsor their participation, and to profile their investment projects, develop robust digital marketing platforms and enhance product and service visibility. A robust communication and publicity strategy will be developed to ensure adequate information dissemination and raise awareness of the Expo 2025 prior to, during and after the Expo,” said.

The minister highlighted that Zimbabwe would use the exhibition to market her national brand and its diversity.

“The country will use the opportunity as follows: to promote the Brand Zimbabwe campaign and showcase its social and cultural diversity; to promote Zimbabwe’s trade and investment opportunities as well as tourist attractions; to benchmark Zimbabwe’s innovations, products and processes against international best practices; and to re-engage with the international community,” she said.

Majuru, who led Zimtrade since 2018, is an international trade expert who has led many Zimbabwean missions to various countries across the globe in search of export opportunities for the country’s businesses. Ambassador Mary Mubi of the Office of the President and Cabinet headed Zimbabwe’s participation at the Expo2020 Dubai in 2021 and 2022.

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Conferences/MeetingsExhibitors

BancABC puts together SME Virtual Summit

by Editorial Team
written by Editorial Team

One of the leading local commercial banks, BancABC is set to hold an SME virtual summit on 3 and 4 December. The event, which includes a virtual exhibition, is set to run under the theme, “Strengthening SMEs for productivity and inclusive growth.”

“This virtual conference and exhibition bring together business personalities and professionals with entrepreneurs to share knowledge and insights to help you grow your business in difficult environments and lead the way ahead of the competition,” read part of a brochure on the event website.

The bank explained that participants would benefit from the opportunities presented by the event for advertisement and marketing through the virtual exhibition. It further pointed out that the event would enable participants to network and meet suppliers and customers and share knowledge and insights with professionals to accelerate the growth of their businesses.

BancABC Chief Executive Officer (CEO), Dr. Lance Mambondiani is expected to chair the event, which has a number of moderators such as television and radio personality, Macdonald Gurura. The event has 15 panellists who include ZimTrade CEO, Allan Majuru, lawyer and motivational speaker, Arthur Marara and Reserve Bank of Zimbabwe Director of Exchange Control, Farai Masendu among others.

According to the website, the summit, apart from dealing with SMEs issues in general, is expected to focus on the youth and women in business. Some of the topics which the virtual meeting is set to tackle include; Financing SMEs post-COVID-19, Supporting women in business, The role of SMEs in the economy and Level up your business: Cutting edge skills for entrepreneurs.

 

 

 

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Other

MAZ Annual Marketers Convention set for Bulawayo

by Editorial Team
written by Editorial Team

The Marketers Association of Zimbabwe (MAZ) is set to hold this year’s edition of its Annual Marketers Convention at Holiday Inn in Bulawayo.

The convention, which is the eleventh, will run from 30 October to 2 November under the theme, “Engaging strategic marketing in a dynamic environment – expanding horizons.”

“Annual Marketers Convention is the biggest gathering attended by marketing, public relations, sales and customer service professionals in Zimbabwe and the region.
“It brings together business professionals from diverse sectors of the economy to brain-storm, exchange ideas and create networks,” the association said recently.

The Minister of Information, Publicity and Broadcasting Services, Monica Mutsvangwa is expected to be the guest of honour while a number of speakers such as MAZ President  Danny Marandure, United Refineries managing director Busisa Moyo, Breva Beverages (South Africa) chief executive officer Gladys Mawoneke, ZimTrade chief executive officer Allan Majuru, Select Research managing director, Tov Manene and Rob Strangroom of Big Law Managing Consultants among others will speak to delegates on a number of marketing-related topics.

Mawoneke, who is also the founder of Breva Beverages, a South African-based 0 percent alcohol malt beverages manufacturer, is set to speak on the topic, “Building a business from scratch.”

Other key topics for discussions include consumer response in turbulent times, exploring foreign markets and Big data, digital marketing and artificial intelligence integration into marketing strategy.

MAZ indicated that annual meet would include panelist session which will tackle topics such as the relationship between the economy and marketing orientation as well as personal, grooming and etiquette in the digital world.

The association gave out the major highlights of the convention as a culture night, a game of golf, a visit to the Matopos and the Exceptional Marketing Awards night.

 

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