MAXSPO bounces back

by Editorial Team
2 minutes read

The Marketers Association of Zimbabwe (MAZ) is set hold its annual Marketers Suppliers Expo (MAXSPO) next month, the marketing professionals’ body has said.

“MAZ will be holding the MAXSPO on the 26th & 27th of September 2019, from 0800hrs – 1630hrs at 21 Lezard Ave, MAZ car park (in Milton Park, Harare),” the association said in a post on its Facebook wall last week.

The event which brings together various stakeholders in the marketing industry such as event photographers, event planners, graphic designers, advertising agencies and conference organisers among a host of others is set to be held under the theme, “Building sustainable synergies between marketing suppliers and the corporate community.”

“MAXSPO gives organisations in the corporate branding, hiring, catering, printing & design industries the opportunity to showcase their products and artwork to various marketers. This exhibition yields good results for companies in the advertising and branding sector because they will be directly advertising to the relevant (target of) marketers, brand managers and public relations representatives of various firms. Marketers and those in related fields are keen to attend such an event in order to broaden their supplier bases,” MAZ said.

According to MAZ, the show will enable exhibitors to showcase their products to the right crowd. They will also benefit from the possibility of sales and potential long-term business relations. Visitors stand to benefit from reduced prices as some of the products on exhibition will be under sales promotions.

MAZ indicated that the visitor profile of the show included marketers and people in other related professions who can use the event to build databases of suppliers and service providers for their own companies.

The show will provide students with an opportunity to get an appreciation of professional courses on offer through exhibits from tertiary learning institutions.

The highlights of the show will include short course training on topics that include: how to make it as an Entrepreneur in 2019, disruptive marketing & how it affects your brand, digital marketing strategies / social media marketing strategies and career guidance. Truworths clothing retail brand is also expected to hold a fashion show during the event.

MAZ introduced MAXSPO to the market in 2013 but over the past few years the show could not be held due to the prevailing economic challenges.

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