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African Marketing Confederation (AMC)

Business Awards

AMC invites nominations for inaugural awards

by Editorial Team
written by Editorial Team

The African Marketing Confederation (AMC) is set to introduce marketing awards during its second annual conference which is pencilled to run from 6 to 9 September in Uganda. The confederation revealed this in an information pack that it released last week.

“As part of the 2nd Annual African Marketing Confederation Conference, taking place from 6th to 9th September at the Imperial Botanical Beach Hotel in the enchanting city of Entebbe, Uganda, this gala ceremony promises to be a remarkable gathering of visionaries and trailblazers in the marketing industry.

“Since its inception in 2011, the African Marketing Confederation has been at the forefront of revolutionising the marketing profession across Africa. Representing a ground breaking Pan-African body of marketing professionals, the AMC fosters collaboration between national marketing member bodies and associations, facilitating the exchange of expertise and knowledge while elevating the standards of marketing excellence across the continent. With a shared commitment to fostering growth and prosperity, the African Marketing Confederation Awards stand as a testament to the continent’s vibrant marketing landscape and the exceptional talents driving its success.

“(The) awards stand as a testament to the continent’s vibrant marketing landscape and the exceptional talents driving its success,” the African marketing body said.

The marketing body described ideal AMC Marketing Professional of the Year as epitomising a seasoned expert who integrates strategic thinking, creativity, and astute business acumen to propel marketing triumph and contribute significantly to organisational growth and profitability.

The AMC is inviting nominations from member associations as part of the awards process.

“We are looking for the ‘best of the best’ and encourage all AMC member association members to nominate the individuals you think should be recognised and deserving of a chance to be the AMC Marketing Professional of the Year 2023. All nominations will be judged by the AMC judging panel made up of marketing professionals and academics across the continent,” the continental marketing body said.

Entry for the awards is open to all marketing professionals in member countries who meet the entry criteria as outlined in this document.

The AMC described a typical marketing professional who qualifies for nomination as an individual who possesses or has possessed an elevated position within an organisation, specialising in the realm of marketing and is commonly referred to as a senior marketing professional.

They are distinguished by their extensive experience and remarkable proficiency in their field. The primary responsibilities of these individuals encompass the formulation and execution of strategic marketing plans, the management of marketing campaigns, and the facilitation of business expansion through the implementation of effective marketing strategies.

Additionally, nominees should be marketers who exhibit a profound comprehension of prevailing market trends, consumer behaviour patterns, and the competitive landscapes within their respective industries. They are expected to possess knowledge in various marketing channels, including digital marketing, social media, advertising, branding, and market research. The nominees should be people who showcase outstanding leadership abilities, which would enable them to effectively lead and oversee teams, offer guidance and mentor junior marketers.

The awards have two categories namely the        AMC Marketing Professional of the Year and the AMC Young Professional Marketer of the Year with the latter being open to marketing professionals between the ages of 25 to 35 years.

Founded in 2011, the AMC is a collaboration between African national marketing bodies and associations to exchange expertise and information, and to promote the marketing profession as a whole. Its founding members were the Institute of Marketing Management (IMM) of South Africa, the Marketers Association of Zimbabwe (MAZ), the Zambian Institute of Marketing (ZIM), the Marketing Society of Kenya (MSK), the Chartered Institute of Marketing Ghana (CIMG) and the National Institute of Marketing of Nigeria (NIMN).

Over the years, other national marketing associations such as the Institute of Marketing in Malawi (IMM), the Institute of Marketing and Management Mauritius (IMM), the Moroccan Association of Marketing and Communications (AMMC) and the Ugandan Marketing Society (UMS) joined the confederation.

The inaugural AMC annual conference was held in Zimbabwe’s Victoria Falls resort city last year. 

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Conferences/Meetings

Ziswa to speak at African Marketing Conference

by Editorial Team
written by Editorial Team

OK Zimbabwe Group Marketing Director, Juliet Ziswa is set to speak at the Second Annual African Marketing Confederation Conference which is pencilled to be held from 6 to 9 September at the Imperial Botanical Beach Hotel, Entebbe in Uganda. This was disclosed by the event’s host, the Uganda Marketers Society (UMS) last week.

The event, which going to be held under the theme: “Africa’s $3.4 trillion Economy: Opportunities for Marketers,” is a key annual event of the continental marketing body, the African Marketing Confederation (AMC).

 “Juliet is a brand maverick who has demonstrated a history of developing purpose-driven brand experiences and campaigns. Her personal purpose in life is to build people and build brands,” UMS posted about Ziswa on its LinkedIn page last week.

“Juliet will share invaluable experiences and marketing strategies that have contributed to her success. This is an opportunity you won’t want to miss, whether you’re a marketing professional, entrepreneur, or simply passionate about the industry,” AMC posted on its LinkedIn handle.

On her part, Ziswa confirmed the speaking assignment, which she cherished as an opportunity to rub shoulders with international marketers.

“Looking forward to sharing the stage with international marketers,” she said.

Ziswa is a strong marketing professional with over 20 years experience in developing, building and growing brands profitably across geographies (Middle East, Eastern, Western and Southern Africa), categories, portfolios and brands.

Locally she had stints in various marketing capacities with fast-moving consumer goods manufacturer, Unilever which took her to Kenya and the United Arab Emirates. Ziswa also worked as the mobile network operator, NetOne’s Marketing Director before moving to d.light of Kenya as a Marketing Director.  She moved to Zola in Tanzania as a Group Marketing Operations and Customer Activation Director. The marketer joined OK Zimbabwe two years ago.

Apart from Ziswa, other speakers who are expected to speak at the conference are Chartered Institute of Marketers (CIM) Strategy and Commercial Director   James Sutton, AHK Corporation Chief Executive Director Ali Hussein Kassim, MultiChoice Africa Holdings Head of Consumer Marketing and Public Relations Nondumiso Ngobese Mabece and Nation Media Group Head of Marketing Philbert Julai Mdindi. Other speakers are investor and strategist Yaw Nsarkoh, Upfield Head of East and Southern Africa Marketing Pheodor Mundi and   Marketing Scholar and Ghana Communication Technology University Pro Vice-Chancellor Professor Robert Ebo Hinson.  

According to the AMC website, the conference aims to showcase the untapped potential of Africa’s vast market, providing attendees with valuable insights and tools to explore new business opportunities. The confederation highlighted that Africa’s population of over 1.3 billion people and rich natural resources presented the continent as an attractive market for marketers seeking new ventures.

The conference is expected to take various formats which include keynote speeches, interactive sessions, and panel discussions to equip the delegates with the knowledge and skills to tap into the continental market.

According to UMS, other activities that the delegates to the conference should expect include boat cruises, golfing and themed nights among others.

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Conferences/Meetings

Zimbabwe to host African marketing conference

by Editorial Team
written by Editorial Team

Zimbabwe is set to host the inaugural African Marketers Confederation (AMC) Conference which is pencilled for October. This was announced by the Marketers Association of Zimbabwe (MAZ) during a briefing held in the capital this week by the association to inform the market of the event.

MAZ is one of the 10 African national marketing organisations which make up the AMC.

The event is set to run from 19 to 22 October 2022 at the Elephant Hills Hotel in Victoria Falls under the theme: “ The astute marketer: Reshaping the future of business in Africa”

MAZ president, Professor Zororo Muranda said that the conference would position Zimbabwe as a major tourist and meetings destination through the sharing of information.

“The benefit through information sharing is they can upgrade themselves through various programmes. Above all, the conference is vital in marketing Zimbabwe as a safe tourist destination,” Prof Muranda said.

MAZ executive secretary, Gillian Rusike commented that the conference intended to highlight marketing as a profession and provide local companies with an opportunity to foreground their brands.  

“We believe this conference will not only add a feather in the cap of Zimbabwe tourism but will also provide a platform for local companies to shine,” Rusike said.

The AMC stated that the meeting would enable Africa’s marketers to share solutions and tools to the continent’s marketing challenges such as its varied societies.

“The AMC Conference is the must-attend Pan-African event for marketing professionals. It will focus on solutions for marketers across the continent and will provide practical tools for marketers to use in appealing to its diverse audience,” the continental marketing body said about the event on its website.

Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations to exchange expertise and information and to promote the marketing profession as a whole. Its members are national marketing bodies from Ghana, Kenya, Malawi, Mauritius, Morocco, Nigeria, South Africa, Uganda, Zambia and Zimbabwe.

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